Kids learn best when they are having fun. For that reason, all our toys are designed to inspire kids to have fun while they learn.
We set out to make toys that allow your child to take the lead and play at their own pace. As they grow from babyhood through to toddlerhood and beyond, they’ll be able to return to the toy and enjoy taking their learning experience to the next level.
There are many different ways to interact with our toys depending on the child’s age or ability, which is why each toy comes with its own unique downloadable activity guide for parents with tips and ideas from the creators so that your child can get the most of every toy at each stage.